How To Make The Most Out Of Your Trade Show Display
Posted on 28 August 2018
You have gone through all the trouble of researching the right trade show, registering for the event and paying for a space on the floor. Now it’s time to consider how to draw people in, how to get them interested in your pitch, your company and your products or services. For startup companies, a trade show can be a great way to gain crucial exposure, and even for established businesses it can spell the difference between a good year to come and a not-so-good one. With that in mind, here are a few ways you can make the most out of your trade show display this year.
Offer Custom Apparel
Promotional giveaways are a must at trade shows, as it makes that all-important first impression. If you want to really make a quality first impression, though, you need to go with custom apparel. Perhaps here at R&P Prints we’re a little biased, but we’ve seen custom t shirts in Toronto trade shows draw people in like bees to honey.
The fact of the matter is that people love getting free apparel. And because people are inclined toward reciprocity (that is, responding to a positive action with another positive action), they are much more likely to hear you out, and more likely to want to support your business. It’s an inexpensive way to attract people, and can be much more effective than a costly tech display.
Have A Clear, Concise Message
It’s often said that “brevity is the soul of wit”, but brevity is also the soul of a sales pitch, especially when you’re trying to attract people inundated with options. You want clear, attractive copy that gets to the point so that any passer-by can glance at your display and have a good idea what you’re about.
Make sure whoever is working the booth is visually conveying that message as well. Whether it’s yourself or an employee, wear some kind of branded apparel, which could be as simple as the custom apparel you are handing out. You can order custom hoodies in Toronto through us that would be perfect for a trade show – just give us some advance notice and we’ll work together to make you the perfect trade show apparel.
If Possible, Demo Your Product Or Service
People can only conceptualize so much before they need to see something in action. Do you have a new product you’re launching? Let people try it out. If you offer a service like, say, website design, let people see some of the work that goes into making the end product. Allowing people in on the process or experience of what you’re selling can be a very effective form of advertising.
Don’t Be Afraid Of A Little Pizazz
Finally, take the opportunity to go big. If you have the budget, generate buzz by creating a visually attractive display, with large screen video monitors and flashy lighting. But if you don’t have the budget, don’t fret. Read through this Inc. article, which has some great advice on running a trade show both; they recommend incorporating humour and an overall sense of fun in order to (inexpensively) differentiate yourself from competing booths.
Trade shows are all about attracting new business. Make use of R&P Prints’ t shirt printing services in Montreal and Toronto to create compelling promotional products. Be succinct in your messaging. Demo your product or service, and introduce a little pizzazz into your booth, regardless of budget. Follow these easy steps and you can make the most out of your next trade show display.