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Beyond the Collar: How Custom Polo Shirts Elevate Corporate Branding

Posted on 11 June 2024

Beyond the Collar: How Custom Polo Shirts Elevate Corporate Branding

A strong visual brand is the first step in standing out in a crowded marketplace, and, in branding, every detail, from the logo to your company colours, plays a role in conveying your brand's identity and values. When done right, your brand speaks to your customers on an emotional level – which is where the purchase decision is made. The second step in capturing attention is exposure. Strong visual branding means little if no one sees it.

The Subtle Effectiveness of Custom Apparel

Branded apparel, such as a custom polo or golf shirt, as you read in all blog posts on this topic, acts like a mobile billboard. They take your logo everywhere people go where it's perfectly normal to wear branded swag. These locations can include grocery stores, gyms, around the home and in the yard, and everywhere people go when running errands. With custom polo shirts specifically, if you design a stylish enough shirt, you can also add restaurants, golf courses, corporate events, trade shows, and parties to that list.

The Unique Benefits of Custom-Branded Polo Shirts

Versatility is key with polo shirts. Their look blends sporty, professional, and streetwear and can be worn in any of these capacities. And it's not just their looks that are versatile; with the latest fabrics and blends, like the ones here at R & P, their performance adjusts to the wearer.

Breathability, moisture-wicking, temperature control (to a degree), and anti-bacterial properties all contribute to a polo shirt that adapts to whatever is being done while wearing them, including working outside, in an office, at a service desk, in people's homes, etc., just as you would imagine a garment made of 'smart' fabrics would.

Custom Golf/Polo Shirts & Their Effect on Branding

Custom polo shirts, whether they're uniforms for your team, gifts, or giveaways, also reinforce your brand identity by creating a cohesive and professional look across all your customer touchpoints. This consistency enhances your overall brand image, leaving a lasting impression and instilling your customers with confidence in your brand.

Free Shipping and the Lowest Guaranteed Price in Canada on Custom Polo Shirts & Apparel

On a side note, R & P Prints has a lowest-price-in-Canada guarantee and provides free shipping to anywhere in the country. We supply businesses, non-profits, entrepreneurs, influencers, schools, and fashion designers with custom-printed and embroidered polo shirts at various price points. Our options range from brand-name golf/polo shirts by Nike and Callaway to high-quality, cost-effective alternatives.

Customization Options and Their Impact On Your Branded Polo & Golf Shirts

Branded apparel is an asset that can help you build a strong brand identity. To be effective, your screen-printed or embroidered polo design should prioritize the same considerations that go into logo design. These will chiefly include portraying your company's values and resonating with your target customers. This doesn't necessarily mean that custom-screen printed or embroidered apparel must look identical to your logo, as long as the design complements your established branding. 

Here's a look at the most common design elements and their impact on brand identity.

Woman on a golf course wearing a red polo shirt

Custom Embroidery vs. Screen-Printing

Screen printing is an ancient art form where ink is applied directly onto the fabric several times over. It's still used to customize custom polos because it's versatile and can accommodate a wide range of colours and complex designs, resulting in a vibrant branded garment. Screen-printed designs can be more cost-effective for large orders, making them a popular choice for many businesses.

With high-quality embroidery printing, you get a long-lasting, polished look. Embroidery involves stitching your logo or design onto the fabric and is commonly used to convey professionalism. Embroidered logos from a reputable printing house are less likely to fade, ensuring your logo stays looking new over time.

Practical Tips for Designing Custom Polo Shirts

Designing custom polo shirts requires attention to detail to ensure they effectively represent your brand. Here are some practical tips to guide you through the process:

Key Considerations for Design

  1. Logo Placement: The most common areas for logo placement are the left chest, right chest, and sleeves. The left chest is traditional and highly visible, making it a popular choice. Sleeve placement can add a unique touch, especially for secondary logos or additional text.
  2. Colour Coordination: Choose colours that complement your brand's palette. Ensure that the logo and shirt colours contrast well enough for the logo to stand out. Avoid overly bright or clashing colours that can distract from the brand message.
  3. Readability: Ensure that any text included in the design is easy to read. Use simple, clear fonts that match your brand's style. Avoid using too many words; keep it concise to maintain a professional look.

Best Practices for Working with a Supplier

  1. Communicate Clearly: Provide your supplier with detailed instructions and clear examples of your design preferences. The more precise you are, the better they can meet your expectations.
  2. Request Samples: Before placing a large order, request samples to check the quality of the fabric, embroidery, or screen printing. This helps you ensure that the final product meets your standards.
  3. Consistent Quality: Ensure that your supplier can maintain consistent quality across different batches. Consistency is key to maintaining a professional appearance and a strong brand image.

Ensuring Consistency in Design and Quality

  1. Set Design Standards: Create a design template that includes specific guidelines for logo placement, colours, and font usage. Share this template with your supplier to ensure consistency.
  2. Quality Checks: Implement regular quality checks for all orders. Inspect samples from each batch to ensure they meet your standards. Address any issues with your supplier promptly to maintain high-quality results.
  3. Feedback Loop: Establish a feedback loop with your employees or customers who wear the shirts. Their input can provide valuable insights into comfort, durability, and overall satisfaction, allowing you to make informed decisions for future orders.

By following these practical tips, you can make custom shirts that not only look professional but also effectively promote your brand. These shirts will help create a cohesive and polished image for your company, reinforcing your brand identity every time they are worn.

Custom polo shirts promote unity among employees, enhance brand visibility, leave a lasting impression on clients and customers, and elevate your business. Embrace this strategy to elevate your corporate branding efforts and create a cohesive, recognizable image for your company.

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