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What would the Toronto Maple Leafs be without their vibrant blue jerseys, embellished with a classic leaf design? What would the Montreal Canadiens be without their instantly recognizable “Club du Hockey Canadien” C emblazoned in red, white and blue? The short answer is, they wouldn’t be the...

You have gone through all the trouble of researching the right trade show, registering for the event and paying for a space on the floor. Now it’s time to consider how to draw people in, how to get them interested in your pitch, your company and your products or services. For startup companies, a...

Times change, and so do logos. What was once fashionable – even cutting edge – will one day begin to look dated, or will no longer reflect your target audience’s sensibilities. It takes a shrewd businessperson to realize when it’s time to rebrand a company, especially since, for many...

Frosh week is one of those uniquely Canadian university experiences. Sometimes referred to as “Orientation week” (usually by the administration), frosh week is a weeklong string of exciting events for freshman, which all serve the purpose of acquainting you with your new university, and...

The students don’t want to think about it. The teachers don’t really want to think about it either! But the plain fact is that, even though summer is still fresh in our minds, the beginning of next school year still looms in the near distance. Teachers and school administrators are notorious for...

A well-made, awesomely designed t-shirt is going to get a lot of use. It’s going to be a fixture in somebody’s drawer for years and years, a part of their fashion sense and identity. And it all starts with your great idea. Whether you’re a business looking to get your name out there, a band...

Branded corporate clothing – a uniform, in other words – is used by many businesses for a number of reasons. Most large chains require a uniform of some kind just to reinforce the company’s brand, and project a single, unified front. For other businesses, uniforms serve an altogether more...

Summer means many things to many different people – but for beer enthusiasts, summer is all about the suds, and there’s no better place to enjoy a variety of local craft brews than at a summer beer festival. And it’s not just the die-hard beer fans making the trek out – it seems like the...

One of the more straightforward businesses to start would have to be a t-shirt business. Now, that’s not saying that it’s going to be a guaranteed moneymaker, nor that the process of creating and actuating a profitable idea are easy, but it is straightforward.

Forget boxers vs. briefs. Forget chunky peanut butter vs. smooth peanut butter, dogs vs. cats, coffee vs. tea… If you want a real rivalry, look at the old cotton vs. polyester debate, which has been raging ever since the latter fabric burst onto the scene back in the 1940s. Touted as a miracle...