Blog

The concept of a pop-up, for lack of a better term, “popped up” only about a few years ago, but the format has taken off like wildfire.

Branding a business is tricky stuff, whether that business is new or established. You have to catch people’s attention, hold their attention long enough to make an impression, and convey the right information. Done successfully, your brand will burn itself into the memory of those who see it, and,...

For many, this time of year marks the “end in sight” phase of school. Whether at university or in high school, exam season is approaching and, at around the same time, the anticipation of summer fun is reaching fever pitch. But while the end of school may be right around the corner, it doesn’t...

So you’ve got most things down pat: you’ve got a unique sound, and an ensemble of talented musicians who, by some miracle, work really well together. Your gigs are well attended (and not just by your friends) and you’re making a little bit of money from the door. But you want more – you want...

Competition has never been fiercer than it is at present. With businesses vying for consumer attention online, over social media, in-store and out in the streets, it’s important to be able to rise above that somehow and get your brand out there. And it’s not just that you need to get your brand...

You might be wondering why you’re reading a golf tournament article in the midst of winter – that’s understandable. But in order to successfully put on a golf tournament, you need to start with months of planning, countless hours spent cold calling sponsors, securing volunteers and schmoozing...

Paying for a billboard to stay up 12 months a year is going to get very expensive, as will continuing to buy out commercial or radio spots, and even social media ads can rack up a pretty hefty bill. This is all to say that with most forms of advertising, the time to which you expose people to the ad...

As the weather here in Toronto teases us with warmer days – days when we can leave the house without gloves and a scarf – we start to think about spring and summer, about the multitude of interesting events it contains. For the organizers of these events, however, this time of year can be a...

Custom designed apparel is the “face” of many businesses. It conveys a lot of information in a small package: aside from obviously telling you what the business is, and offering its logo, custom designed apparel tells you about a business’ commitment to quality, its high standards for its...

The last night of freedom, that all-important ritual of heading out with friends for a night of debauched fun before you marry the person you love. The bachelorette, or bachelor party, should be a night to remember. Oftentimes, the guest of honour – the bride or groom to be – doesn’t plan the...