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Picture this: you’re driving down the street looking for a place to eat when you spot two restaurants in the distance, one of them has a brown and yellow logo, and the other one has a green logo. Which would you guess was the healthy restaurant? And which would you guess was the home-cooking...

Summer can sometimes seem like an endless parade of events, with fun-runs, charity sporting events, food festivals, street festivals and family activities, to name just a few. This is great for local businesses because it offers up a multitude of chances to get out there, get involved and drum up...

Winter in Canada can be tough on businesses, especially those brick-and-mortar establishments that rely on foot-traffic as their main means of exposure. So naturally, when the weather gets better, Canadian businesses look to launch compelling marketing campaigns, vying for consumers’ attention out...

Normally, people don’t consciously pay attention to the typeface, tone, images and taglines surrounding a business, but all those things are immensely important in influencing how a consumer feels about a brand. The sleek solo image of Apple’s apple, devoid of text and rendered simply in either...

How to create a trade show booth that’s both catchy and informative, that conveys your brand and message quickly and leaves the attendees with a positive feeling? There are a number of ways to go about achieving this, from prioritizing eye-catching copy and graphics, utilizing the space on your...

A restaurant needs to be a well oiled machine, a chain of communication that works variously between the customer, the front of house, the kitchen and the management, all to achieve a single goal: to give the customer a great dining experience. Of course, the other more unspoken goal in the...

Summer is a prime season for most businesses. The warm weather pushes people out into the street, forcing them to interact with storefronts and promotions, and students – historically the pinnacle of disposable income – have a load of free time of their hands. It’s the perfect storm for...

The concept of a pop-up, for lack of a better term, “popped up” only about a few years ago, but the format has taken off like wildfire.

Branding a business is tricky stuff, whether that business is new or established. You have to catch people’s attention, hold their attention long enough to make an impression, and convey the right information. Done successfully, your brand will burn itself into the memory of those who see it, and,...

For many, this time of year marks the “end in sight” phase of school. Whether at university or in high school, exam season is approaching and, at around the same time, the anticipation of summer fun is reaching fever pitch. But while the end of school may be right around the corner, it doesn’t...