Blog

As much as we all love the summer here in Canada, there’s no denying that the fall is pretty amazing too.

What would the Toronto Maple Leafs be without their vibrant blue jerseys, embellished with a classic leaf design? What would the Montreal Canadiens be without their instantly recognizable “Club du Hockey Canadien” C emblazoned in red, white and blue? The short answer is, they wouldn’t be the...

Times change, and so do logos. What was once fashionable – even cutting edge – will one day begin to look dated, or will no longer reflect your target audience’s sensibilities. It takes a shrewd businessperson to realize when it’s time to rebrand a company, especially since, for many...

The students don’t want to think about it. The teachers don’t really want to think about it either! But the plain fact is that, even though summer is still fresh in our minds, the beginning of next school year still looms in the near distance. Teachers and school administrators are notorious for...

Branded corporate clothing – a uniform, in other words – is used by many businesses for a number of reasons. Most large chains require a uniform of some kind just to reinforce the company’s brand, and project a single, unified front. For other businesses, uniforms serve an altogether more...

One of the more straightforward businesses to start would have to be a t-shirt business. Now, that’s not saying that it’s going to be a guaranteed moneymaker, nor that the process of creating and actuating a profitable idea are easy, but it is straightforward.

You might be wondering why you’re reading a golf tournament article in the midst of winter – that’s understandable. But in order to successfully put on a golf tournament, you need to start with months of planning, countless hours spent cold calling sponsors, securing volunteers and schmoozing...

As the weather here in Toronto teases us with warmer days – days when we can leave the house without gloves and a scarf – we start to think about spring and summer, about the multitude of interesting events it contains. For the organizers of these events, however, this time of year can be a...